Budget management
Turn ads on or off, adjust budgets and reallocate spend.
Orova AdsAI ads management software for Google, Meta and TikTok
Bring your Google Ads, Meta Ads and TikTok Ads data into one platform, see what is working, and let Orova carry out optimizations automatically based on the rules you set.
- Google Ads
- Meta Ads
- TikTok Ads
Free until July 7, 2027 · No credit card
Orova Ads demo videoWatch on YouTube
Track campaigns, spot optimization opportunities, set up AI, and let the system take the right actions on your schedule.
More ad platforms shouldn't mean more tools
Every platform has its own interface, its own metrics and its own way of optimizing.
As campaigns multiply, marketing teams end up stuck in the same loop:
Orova brings your Google, Meta and TikTok ad data into one place, then uses AI and rules to help you get this work done.
Explore Orova AdsThe manual way
- 01Track spend
- 02Check performance
- 03Analyze each audience
- 04Adjust budgets
- 05Change bids
- 06Review keywords
- 07Update targeting
- 08Repeat
With Orova Ads
Automate Google Ads, Meta Ads and TikTok Ads from one place
Connect your ad accounts and see Google Ads, Meta Ads and TikTok Ads data side by side in a single system.
Track performance across 3 levels:
- 01Campaign
- 02Ad group
- 03Ad
Choose the date range and metrics you care about, so you can focus on what matters for each platform.
AI ad optimization that tells you what to do next
Break performance down by every dimension
Slice results to see exactly what drives performance.
- Placement
- Device
- Age
- Gender
- Region
- Hour of day
Google Ads adds search terms and keyword Quality Score.
At the ad level, see ad strength and get alerts for missing UTM tags.
Placement
Device
Age
Gender
Region
Hour of day
AI Advisor
- AI Advisor reviews your campaigns and pinpoints the problems.
- Every recommendation comes with the data and the reasoning behind it.
- High-spend campaigns get a deeper analysis, so the biggest wins come first.
AI analyzes campaigns and recommends fixes
AI Advisor reviews your campaigns and pinpoints the problems.
Every recommendation comes with the data and the reasoning behind it.
High-spend campaigns get a deeper analysis, so the biggest wins come first.
This is what sets Orova Ads apart.
AI that takes action, not just notes
AI doesn't just hand you a to-do list. For supported actions, Orova makes the change directly on the ad platform.
Bid optimization
Adjust bids and bid strategies such as CPA, ROAS and Cost Cap, depending on the platform.
Keyword optimization
Add keywords and negative keywords, and adjust keyword bids based on data.
Targeting optimization
Refine audiences, locations, devices and other targeting settings the platform supports.
Ad scheduling
Manage ad schedules and frequency according to your rules.
Create and adjust ads
Create certain new ad types inside existing ad groups and adjust supported creative elements.
action types in the optimization catalog
actions Orova can execute on the platforms
You decide how far AI can go
Not every change needs to be automated.
Automatic
Orova makes the change on its own whenever a rule's conditions are met.
Set a different mode for each action.
Build ads automation rules your way
No need to start with a complex automation system.
Create rule sets by chatting with AI, or configure them yourself.
Use Notes and the Knowledge Base to give AI more context.
Every rule set is saved automatically.
Each rule defines:
- Data variables
- Actions
- Execution mode
- Rule groups
- Run schedule
Automation that runs on your schedule
Your ads don't always need a manual check.
Rule sets can run:
Orova works on schedule, so you don't have to keep opening your ad accounts.
- When you click Run
- When data syncs
- Every N minutes
- On a weekly schedule
Run on sync lets you set a start and end date.
See every action taken
Every recommendation and action is recorded in History.
Each entry shows:
Each one is clearly labeled as Automatic or Advisory.
- 01Recommendation
- 02Execution mode
- 03Input data
- 04Action taken
- 05ResultAutomaticAdvisory
AI learns from real results
Orova compares conversions and CPA in the 7 days before and after each action.
Each action is then labeled:
These results feed into the next round of analysis.
- Effective
- Counterproductive
- Unclear
7 days before
7 days after
Optimize right from the campaign table
No need to open campaigns one by one.
Directly in the table: Enable AI · Disable AI · Assign a rule set Apply to a single campaign or many at once.
You control which campaigns get AI help and which rules apply.
Enable AIDisable AIAssign a rule set
- Assign a rule set
- Assign a rule set
- Assign a rule set
Connect conversions to your ad platforms
The Conversions API sends conversion data from your own systems back to the ad platforms.
Each project gets its own webhook and secret key.
Supported integrations:
Meta Conversions API
Google Conversion Action & Customer Match
TikTok Events API & Custom Audience
Monitor send logs and audience syncs.
Automatic data sync
Data syncs on the schedule you set, from every 5 minutes to every 24 hours.
Data is kept for the retention period you configure.
Syncing doesn't use any AI quota.
Stop checking every platform by hand
Orova runs a continuous loop:
You stay in control of what AI is allowed to do at every step.
- 1Sync data
- 2AI analysis
- 3Find optimization opportunities
- 4Act on your rule sets
- 5Track results
- 6Measure impact
- 7Keep optimizing
Who is Orova Ads for?
In-house advertisers
Manage many campaigns across platforms without constantly checking each account.
Performance marketing teams
Cut repetitive work and focus on strategy, creative and growth.
Agencies
Manage many projects in one system, with separate rule sets for each client or goal.
Three platforms. One workflow.
Google Ads
Campaigns, ad groups, keywords, search terms and related metrics.
Meta Ads
Track data, analyze performance and automate supported actions.
TikTok Ads
Sync data and run the optimization actions the platform supports.
Start automating your ads
- 1
No need to change everything you're doing today.
- 2
Connect your accounts, pick your campaigns, set up rule sets and choose how much to automate.
- 3
You own the strategy. Orova handles the repetitive work.
Start using Orova Ads for free
Free until July 7, 2027
No credit card · Every feature included
Use Orova Ads for free- 1Every feature included
- 2No credit card to sign up
- 3Unlimited projects and rule sets
Frequently asked questions
Google Ads, Meta Ads and TikTok Ads.