Orova Ads · Google · Meta · TikTok

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/ Across all three platforms

What can the AI agent do?

More than 200+ optimization actions, executed directly by AI.

AI runs it for youAI advises

Google Ads

101 actions

Search

Increase daily budget when losing impression share due to budget while profitable
Reduce budget / reallocate spend to better-performing campaigns
Adjust target CPA / ROAS
Switch bidding strategy once enough conversions are accumulated
Apply device bid adjustments
Apply bid adjustments by hour of day / day of week
Apply location-based bid adjustments
Apply audience bid adjustments (observation mode)
Add negative keywords (campaign + ad group level)
Create and apply a shared negative keyword list
Add new high-converting keywords
Pause poor keywords (high spend, zero conversions, low Quality Score)
Change keyword match type
Merge/split duplicate keywords (avoid self-competition)
Improve low expected CTR → rewrite headlines + add extensions
Improve ad relevance → insert matching keywords / split ad groups
Flag poor landing page experience + suggest fixes
Rewrite headlines/descriptions rated Poor
Fill all 15 headlines + 4 descriptions
Include the primary keyword in the headlines
Raise Ad Strength to Good/Excellent
Diversify messaging angles (benefits/offers/credibility/CTA)
Suggest pinning key headlines/descriptions
Create a second RSA within the ad group
Add/rewrite sitelinks
Add callouts
Add structured snippets
Enable call/lead form/price/promotion/image extensions
Split ad groups bundling unrelated themes
Separate brand vs non-brand campaigns
Add observation audience layers (remarketing, etc.)
Exclude non-converting demographics
Review geo targeting (serving outside the service area?)

Performance Max

Adjust daily budget
Adjust target ROAS / CPA
Switch bidding strategy (Maximize conversions ↔ Maximize conversion value)
Enable/disable the new customer acquisition goal
Improve assets rated Poor (rewrite headlines/descriptions)
Fill all recommended assets (headlines/descriptions/images/logos/videos)
Flag missing video → suggest creating one
Split asset groups by theme / product line
Add/refine search themes
Refine audience signals
Enable/disable final URL expansion
Add campaign-level negative keywords
Apply brand exclusions
Separate brand vs non-brand
Boost/exclude products based on product group performance
Flag feed errors (disapproved products, missing attributes)
Suggest fixes for feed titles/attributes

Shopping

Adjust daily budget
Adjust bids/targets per product group
Adjust target ROAS/CPA + switch bidding strategy
Apply bid adjustments by device / location
Subdivide product groups in detail (category/brand/label)
Exclude poor products, boost strong ones
Suggest custom labels (best-sellers/high-margin/overstock)
Recommend campaign priority + inventory filters
Flag disapproved products + reasons
Detect missing attributes (GTIN/brand/condition)
Rewrite product titles & descriptions in the feed
Suggest product image improvements
Add negative keywords (standard Shopping)
Exclude costly, ineffective queries/product groups

Display

Adjust daily budget + target CPA/ROAS, switch bidding strategy
Apply bid adjustments by device/location/time of day
Block junk placements (especially mobile game apps)
Exclude sensitive content categories + irrelevant apps
Keep/boost strong placements driving cheap conversions
Refine audiences (affinity/in-market/custom/remarketing)
Apply audience bid adjustments
Exclude non-converting demographics/audiences
Review topic & contextual keyword exclusions
Refresh weak creatives (rewrite headlines/descriptions, suggest new images)
Fill all assets (headlines/descriptions/multiple image ratios/logos/videos)
Set frequency capping

Video

Adjust daily budget + targets (CPA/CPV/CPM)
Apply bid adjustments by device/location/time of day
Block junk channels/videos (kids' content, off-topic, low view rate)
Exclude sensitive content categories
Keep/boost placements driving good conversions
Refine audiences (affinity/in-market/custom/viewer remarketing)
Exclude underperforming audiences/demographics
Apply audience bid adjustments
Suggest script/headlines/descriptions/call-to-action
Suggest thumbnail & companion banner
Suggest cutting length to fit each format
Set frequency capping

Demand Gen

Adjust budget + targets (CPA/conversion value), switch bidding strategy
Refine lookalike/custom/remarketing audiences
Refresh creatives: rewrite headlines/descriptions, suggest images/carousels/videos
Fill all assets across formats
Exclude sensitive placements/content categories
Set frequency capping
Split campaigns by funnel objective (awareness/consideration/conversion)

App

Adjust budget + bid targets (CPI/in-app CPA/value)
Choose the right campaign goal (installs/in-app actions/value)
Refresh assets (multiple sets of headlines/descriptions/images/videos/HTML5)
Fill and diversify assets for each format
Flag assets rated Poor → replace with new ones
Review location / language targeting

Meta Ads

57 actions

Campaign Level

Choose the right campaign objective (Sales/Leads/Traffic/Engagement/Awareness/App)
Increase/decrease budget (daily / lifetime)
Enable/disable Advantage campaign budget (let Meta auto-distribute spend across ad sets)
Shift budget from underperforming to top-performing campaigns
Enable/adjust campaign spending limit (total cap)
Choose bid strategy (lowest cost / cost cap / bid cap / ROAS goal)
Set/adjust cost cap or ROAS goal
Pause/resume campaigns based on performance
Use Advantage+ Shopping (ASC) for ecommerce — combining prospecting + retargeting

Audience (Ad Set)

Create a Custom Audience from website visitors (Pixel)
Create a Custom Audience from a customer list (email/phone)
Create a Custom Audience from people who engaged (video/Page/IG/forms)
Create a Lookalike Audience from a high-value source
Refine targeting by interests / behaviors / demographics
Enable/disable Advantage+ Audience (let Meta expand automatically)
Exclude existing buyers / past leads (to avoid wasted spend)
Exclude overlapping audiences across ad sets
Split/merge ad sets to eliminate audience overlap
Review audience size to fit the budget (not too narrow/too broad)

Delivery, Placement & Bidding

Choose the right optimization event (Purchase / Add to Cart / Lead / Landing Page View)
Adjust the attribution window (1-day click / 7-day click...)
Choose the conversion location (website / app / messaging / calls / forms)
Enable Advantage+ Placements (automatic) or choose them manually
Exclude junk placements (wasteful Audience Network apps, low-CTR placements)
Adjust allocation by placement (Feed / Reels / Stories)
Set ad scheduling by time of day/day of week (requires a lifetime budget)
Set a frequency cap (for awareness / reach objectives)
Enable/disable dynamic creative (let Meta auto-combine assets)
Review location / language / age targeting

Ad Creative

Detect ad fatigue (high frequency + falling CTR) → recommend refreshing
Rewrite the primary text / headline / description (multiple variants)
Suggest the right format (single image / video / carousel / collection)
Change/choose the call-to-action button to match the objective
Enable Advantage+ creative enhancements (auto image enhancement, music, frames...)
Turn off poor creative variants, keep/duplicate the winners
Review the landing page / destination URL + add tracking parameters (UTM)
Suggest video ideas / thumbnails / the first-3-seconds hook
Ensure enough variants for the system to test (3–5 creatives per ad set)

Measurement & Operations

Check Pixel + Conversions API health (are all events firing? any duplication?)
Alert when an ad set is stuck in the learning phase (under ~50 conversions/week)
Remind not to make edits during the learning phase (to avoid resetting it)
Set up an A/B test (audience / creative / placement)
Analyze audience overlap across ad sets
Run a breakdown analysis (placement/device/age/gender/region/time) → recommendations
Scale safely (raise budget by ≤20% per step or duplicate the ad set)
Alert when CPA/ROAS drifts off target based on daily trends

Type-Specific Notes

Ensure Purchase event + order value tracking to optimize for ROAS
Optimize Instant Forms (shorten questions, add qualifying questions)
Optimize for 'quality leads' (push CRM data back to Meta via CAPI)
Sync leads to CRM / email in real time
Optimize for 'landing page views' instead of 'clicks' to reduce junk clicks
Promote high-engagement posts/formats and use them as a Lookalike source
Optimize reach + a reasonable frequency, avoiding showing the same person repeatedly
Use a Product Catalog + Dynamic Product Ads (DPA) for retargeting
Check catalog health (rejected products, missing attributes)
Consider Advantage+ Shopping (ASC) to combine prospecting + retargeting
Use Advantage+ App, refresh creative assets, optimize for in-app events

TikTok Ads

55 actions

Campaign Level

Pick the right campaign objective (Sales/Leads/Traffic/Engagement/Installs/Video/Reach)
Increase/decrease budget (daily / lifetime)
Choose campaign-level (CBO) vs ad group-level (ABO) budget
Shift budget to winning campaigns, cut underperformers
Turn campaigns on/off based on performance
Use Smart+ Campaign (automation) when suitable
Set campaign optimization type (conversions / value)
Schedule the campaign (start/end dates)
Check for overlap/internal competition between campaigns

Audience (Ad Set)

Narrow/expand audience by age/gender/location/language
Use interest & behavior targeting
Enable Automatic Targeting when learning is slow
Create/use Custom Audience from files/engagement
Create/use Lookalike audiences
Exclude audiences that already converted/purchased
Enable lookalike expansion when delivery is narrow
Check audience overlap between ad groups
Target by device/OS/connection (App/Game)
Adjust audience size to exit the learning phase

Delivery, Placement & Bidding

Choose placements: TikTok / Pangle / Global App Bundle
Disable Pangle placement if quality is poor
Set optimization goal (Click / Conversion / Value)
Choose bid strategy (Lowest cost / Bid cap / Cost cap / ROAS)
Set target Bid cap / Cost cap value
Choose delivery type (Standard vs Accelerated)
Set hour-of-day scheduling (Dayparting)
Cap frequency (Reach/Awareness objective)
Pick the right funnel event to optimize (View/Add to Cart/Purchase)
Set the attribution window

Ad Creative

Refresh creatives when frequency is high + CTR drops (fight fatigue)
Enable Spark Ads (use organic videos) to boost trust
Enable Automated Creative Optimization
Provide 3-5 video variants per group for the system to learn from
Strong hook in the first 3 seconds (retention)
Ride trending sounds/effects, native TikTok style
Pick the right CTA for the goal (Shop Now/Learn More/Sign Up…)
Turn off weak variants, duplicate the winners
Check landing page + UTM match the creative

Measurement & Operations

Install/track TikTok Pixel + Events API (server-side)
Verify conversion events are coming back correctly
Check the conversion location (Website/App/Messages/Store)
Don't touch the campaign during the learning phase
Monitor budget pacing
Alert when CPA/ROAS drifts off target
Reconcile platform metrics vs actuals (off-site)
Use consistent labels/naming for management
Review ad policies (avoid rejection)

Type-Specific Notes

Video Shopping Ads (attach products/catalog)
Live Shopping Ads (promote live sessions)
Product Sales with Catalog (equivalent to DPA)
Search Ads (TikTok search advertising)
App Promotion (installs + in-app events)
Lead Generation (Instant Form)
TikTok Shop / cart linking
Smart Performance Campaign (full automation)

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