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SEO guides, real-world playbooks, and what Orova's AI Agent just learned.
SEO in 2026: The Complete Story of Getting Your Website to Google's Storefront
A complete, beginner-friendly SEO guide for 2026: how Google works (Crawl, Index, Rank, Serve), the three pillars, AI Overviews and GEO, a 90-day plan, and how to measure ROI. Sourced data, plain English.
Jun 21, 2026
Setting ROAS Targets by Profit Margin, Not Guesswork
A 3x ROAS can be wildly profitable or a slow bleed depending on your margin. Anchor targets to the numbers that pay your bills.
Jun 21, 2026
View-Through Conversions: Useful Signal or Vanity Metric?
View-through conversions can inflate your results or surface real upper-funnel value. Knowing the difference protects your budget.
Jun 21, 2026
Attribution Windows Explained: 1-Day, 7-Day and 28-Day
The window you choose decides which conversions get counted and which campaigns look like winners. Here is how to pick the right one.
Jun 21, 2026
"Optimize for Engines That Don't Send Traffic" — Worth It?
AI engines send almost no referral traffic, so why optimize for them? We steelman the skeptic's case, test it against what AI answers actually do to buying decisions, and end with a four-question verdict framework.
Jun 21, 2026
The GEO Audit: 12 Checks Before You Write Another Post
Teams keep publishing AI-optimized content onto sites AI engines can't even read. This 12-check GEO audit — access, structure, trust, measurement — finds the broken plumbing before you spend another quarter writing into the void.
Jun 21, 2026
GEO vs SEO: What Actually Changes and What's Rebranded Hype
Half the industry renamed its SEO services GEO overnight and raised the price. We separate what genuinely changed — passages, citation slots, crawler policy, measurement — from what was always on your checklist.
Jun 21, 2026
Generative Engine Optimization (GEO): The 2026 Playbook
Visibility now means being retrieved and cited by AI answers, not just ranked. A practitioner's playbook: how generative engines pick sources, six layers of GEO work, and a realistic 90-day rollout.
Jun 21, 2026
Incrementality vs Last-Click: What Your Ads Are Really Driving
Last-click takes credit for sales that would have happened anyway. Incrementality testing reveals the conversions your ads actually caused.
Jun 20, 2026
TikTok Pixel and Events API: Feeding the Algorithm Clean Conversion Signal
Smart bidding on TikTok is only as good as the conversions you report. The Events API recovers signal that the browser pixel loses.
Jun 20, 2026
Native-Style TikTok Ads and Pangle: Making Paid Feel Like the Feed
TikTok rewards ads that look like content, and the Pangle network extends that reach beyond the app. Both demand native, non-salesy creative.
Jun 20, 2026
Forms: The Conversion Killer Hiding in Plain Sight
Every field has a defender in the meeting; the user has none. A guided tour of the eleven-field crime scene, the checkout with a price tag, and the repair list ordered by return.
Jun 20, 2026185 posts · page 1 of 16