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SEO guides, real-world playbooks, and what Orova's AI Agent just learned.
I Analysed 300 AI Overviews in My Niche — Here's Who Gets Picked
Three hundred queries, three checks each, every citation logged. Seven findings on who gets cited: intent skew, rankings as the entry ticket, answer-first structure, and why first-party data earns far more than its share of citations.
Jun 19, 2026
How Google Builds an AI Overview — and Where Your Content Fits In
Google assembles an AI Overview through five legible stages — eligibility, fan-out, retrieval, synthesis, citation. Map each stage to the content property it selects for, and the black box turns into a diagnostic you can act on.
Jun 19, 2026
Meta CAPI vs Google vs TikTok Events API: Server-Side Conversion Tracking Compared
The browser pixel is a decaying signal. Compare Meta CAPI, Google Enhanced Conversions, and TikTok Events API side by side — match keys, deduplication, audiences, setup errors — and see how to run all three through one webhook.
Jun 18, 2026
What Is a Conversion API (CAPI) and Why It Now Decides Your Ad Performance
Browser conversion tracking is leaking signal to ATT, ITP, cookie deprecation, and ad blockers. A Conversion API sends conversions server-side so the ad platform keeps learning. Here is how CAPI works, match keys, deduplication, hashing, and a rollout plan.
Jun 18, 2026
Should You Translate Content or Rewrite It? The Honest Answer
Translate everything or rewrite everything — both blanket policies are wrong in the same way. A critique of each easy default, and a per-article framework that sorts a blog into translate, transcreate, and rewrite.
Jun 18, 2026
One Site, Six Languages: Lessons From Localising a SaaS Blog
A first-person account of taking a SaaS blog from one language to six over a year — the wrong turns with translation, URL structure, hreflang, and native review, and the lessons worth telling a past self.
Jun 18, 2026
hreflang Without the Headache
hreflang has earned its reputation as the most aggravating piece of technical SEO — but the headache is self-inflicted. The five ways it bites you, and why the real cure is to stop maintaining the matrix by hand.
Jun 18, 2026!["Best [Category] Tools" Lists — Should You Be On Them or Write Them?](https://orova.vn/uploads/blog/4c80d17e53de41f1858bee72284a0fc9-v2.svg)
"Best [Category] Tools" Lists — Should You Be On Them or Write Them?
You won't rank your product page for "best [category] tools" — you appear on the lists that do, or you publish your own. A set of aphorisms on winning the high-intent listicle.
Jun 17, 2026
Use-Case Pages: The Underrated SEO Asset for SaaS
SaaS companies describe products in features; buyers search in jobs. Use-case pages sit in that gap — lower competition, clearer intent, and a mirror effect that converts. How to build the grid.
Jun 17, 2026
Bottom-of-Funnel Content: The Articles That Pay the Bills
The articles a SaaS team is proudest of rarely produce revenue. The ones that do are the unglamorous comparison, alternatives, use-case, and migration pages. The case for the content that converts.
Jun 17, 2026
We A/B Tested 12 Blog CTAs — Here's the Winner
A quarter of structured A/B tests on twelve blog calls to action. The patterns that held: no CTA loses, benefit beats verb, context-matched beats generic, and placement is part of design.
Jun 16, 2026
The CTA Mistakes Buried in Most SaaS Articles
No CTA, a generic one, a mismatched ask, aggressive pop-ups, bare verbs, bad placement. Eight quiet, repeated mistakes that waste good readers — and what a good CTA looks like.
Jun 16, 2026134 posts · page 4 of 12