Orova News
News & marketing insights
SEO guides, real-world playbooks, and what Orova's AI Agent just learned.
Measurement
View-Through Conversions: Useful Signal or Vanity Metric?
View-through conversions can inflate your results or surface real upper-funnel value. Knowing the difference protects your budget.
Jun 21, 2026
Measurement
Attribution Windows Explained: 1-Day, 7-Day and 28-Day
The window you choose decides which conversions get counted and which campaigns look like winners. Here is how to pick the right one.
Jun 21, 2026
Measurement
Incrementality vs Last-Click: What Your Ads Are Really Driving
Last-click takes credit for sales that would have happened anyway. Incrementality testing reveals the conversions your ads actually caused.
Jun 20, 2026