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SEO guides, real-world playbooks, and what Orova's AI Agent just learned.
The GEO Audit: 12 Checks Before You Write Another Post
Teams keep publishing AI-optimized content onto sites AI engines can't even read. This 12-check GEO audit — access, structure, trust, measurement — finds the broken plumbing before you spend another quarter writing into the void.
Jun 21, 2026
Generative Engine Optimization (GEO): The 2026 Playbook
Visibility now means being retrieved and cited by AI answers, not just ranked. A practitioner's playbook: how generative engines pick sources, six layers of GEO work, and a realistic 90-day rollout.
Jun 21, 2026
The Above-the-Fold Test: Five Seconds to Earn a Scroll
Visitors decide to stay or leave before your page finishes loading in their mind. What the first screen must answer in five seconds, and how to test yours without expensive tools.
Jun 20, 2026
The Complete Guide to Ranking in Google AI Overviews
AI Overviews answer the query before your link appears, and citations are the new positions. A complete playbook: how Google picks its sources, how to write citable passages, the trust and technical layers, and how to measure visibility.
Jun 19, 2026
International SEO: How to Rank in Markets You Don't Speak
International SEO is not domestic SEO with the words swapped out. A working guide to choosing markets, picking a URL structure, handling hreflang, and localising content to rank in countries you don't personally speak.
Jun 18, 2026
Comparison Pages: How to Write "X vs Y" Without Lying
Comparison pages reach buyers at the moment of decision — and most are botched by bias. A method for writing an X vs Y page that a skeptical reader trusts, ranks, and converts.
Jun 17, 2026
How to Write an Article That Ranks AND Converts
Ranking and converting are not enemies — they share one root: a satisfied reader. An eight-step method to write a single article that earns its rankings and turns readers into customers.
Jun 16, 2026
The SaaS SEO Funnel: TOFU, MOFU, BOFU Without the Buzzwords
A working guide to the SaaS SEO funnel with the jargon stripped out: three buyer states, the content each one needs, how to keep the stages in proportion, and how to link them into a system.
Jun 15, 2026
SEO Attribution Is Messy — Here's a Model That Works
Attribution will never be tidy. But a three-layer model — a defensible floor, the true role of SEO, and live leading indicators — is honest, consistent, and good enough to decide on.
Jun 14, 2026
Traffic Dropped Overnight — A Calm, Step-by-Step Diagnosis
When organic traffic falls off a cliff, panic is the most expensive thing you can do. A calm, ordered, seven-step procedure for diagnosing a sudden traffic drop before you change anything.
Jun 13, 2026
How to Build an SEO Dashboard People Will Read
A dashboard people actually read is a designed communication, not a data dump. Choose one audience, organise around their questions, lead with a verdict, give every number context, and cut without mercy.
Jun 12, 2026
How to Read the Search Console Performance Tab Like a Pro
The Performance tab is the richest screen in SEO and the most often misread. A how-to: the four metrics, the filters, the four patterns worth hunting, and how to leave with a list of decisions instead of a feeling.
Jun 11, 202637 posts · page 1 of 4