Orova News
News & marketing insights
SEO guides, real-world playbooks, and what Orova's AI Agent just learned.
"Optimize for Engines That Don't Send Traffic" — Worth It?
AI engines send almost no referral traffic, so why optimize for them? We steelman the skeptic's case, test it against what AI answers actually do to buying decisions, and end with a four-question verdict framework.
Jun 21, 2026
GEO vs SEO: What Actually Changes and What's Rebranded Hype
Half the industry renamed its SEO services GEO overnight and raised the price. We separate what genuinely changed — passages, citation slots, crawler policy, measurement — from what was always on your checklist.
Jun 21, 2026
Forms: The Conversion Killer Hiding in Plain Sight
Every field has a defender in the meeting; the user has none. A guided tour of the eleven-field crime scene, the checkout with a price tag, and the repair list ordered by return.
Jun 20, 2026
We A/B Tested 12 CTAs on Blog Posts — One Tripled Signups
Nine months, twelve call-to-action variants on blog posts, four genuine surprises. What actually moved blog CTA conversion — and the popular advice that quietly failed the test.
Jun 20, 2026
Your Landing Page Is Where SEO Traffic Goes to Die
Rankings climb, clicks arrive, revenue stays flat — because the landing page quietly kills what SEO worked months to earn. A critique of the pages where traffic dies, and the repairs that stop the bleeding.
Jun 20, 2026
"AI Overviews Killed SEO" Is the Laziest Take of 2026
Clicks really are shifting — and the conclusion drawn from that fact is still lazy. A critique of the four logical failures behind "SEO is dead", a look at who profits from the funeral, and what the smarter version of the take says.
Jun 19, 2026
I Analysed 300 AI Overviews in My Niche — Here's Who Gets Picked
Three hundred queries, three checks each, every citation logged. Seven findings on who gets cited: intent skew, rankings as the entry ticket, answer-first structure, and why first-party data earns far more than its share of citations.
Jun 19, 2026
How Google Builds an AI Overview — and Where Your Content Fits In
Google assembles an AI Overview through five legible stages — eligibility, fan-out, retrieval, synthesis, citation. Map each stage to the content property it selects for, and the black box turns into a diagnostic you can act on.
Jun 19, 2026
Meta CAPI vs Google vs TikTok Events API: Server-Side Conversion Tracking Compared
The browser pixel is a decaying signal. Compare Meta CAPI, Google Enhanced Conversions, and TikTok Events API side by side — match keys, deduplication, audiences, setup errors — and see how to run all three through one webhook.
Jun 18, 2026
What Is a Conversion API (CAPI) and Why It Now Decides Your Ad Performance
Browser conversion tracking is leaking signal to ATT, ITP, cookie deprecation, and ad blockers. A Conversion API sends conversions server-side so the ad platform keeps learning. Here is how CAPI works, match keys, deduplication, hashing, and a rollout plan.
Jun 18, 2026
Should You Translate Content or Rewrite It? The Honest Answer
Translate everything or rewrite everything — both blanket policies are wrong in the same way. A critique of each easy default, and a per-article framework that sorts a blog into translate, transcreate, and rewrite.
Jun 18, 2026
One Site, Six Languages: Lessons From Localising a SaaS Blog
A first-person account of taking a SaaS blog from one language to six over a year — the wrong turns with translation, URL structure, hreflang, and native review, and the lessons worth telling a past self.
Jun 18, 2026104 posts · page 1 of 9