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SEO guides, real-world playbooks, and what Orova's AI Agent just learned.
What a 100-Point Technical Health Score Should Cover
A health score is only as good as what it measures and how it weights it. An analytical breakdown of the six categories a genuine 100-point technical health score should contain — and why a flat checklist misleads.
Jun 02, 2026
Schema Markup Myths That Waste Your Time
Schema markup is useful — and surrounded by confident misinformation. Six common myths held against how structured data actually works, separating the part worth keeping from the part worth discarding.
Jun 02, 2026
The Technical SEO Audit Checklist I Run Every Quarter
A first-person walkthrough of the seven-pass technical audit one SEO runs every quarter — crawlability, sitemap, canonicals, redirects, performance, structured data, mobile and HTTPS — to catch problems while they are still cheap.
Jun 02, 2026
Flat vs Deep Site Structure: Which Wins?
Keep it flat, or let hierarchy do its work? An analytical breakdown of crawl depth, authority flow, and why the honest answer is a site that is shallow but organised — not either extreme.
Jun 01, 2026
Orphan Pages: The Content You Forgot You Published
Orphan pages are not an edge case — they are the default outcome of publish-and-move-on. Why they are so common, what they cost, the sitemap myth that lets them survive, and how to fix them.
Jun 01, 2026
How to Design URLs That Both Google and Humans Like
A URL is read by search engines and by people, and a URL that serves one badly serves the other too. The anatomy of a good URL, the common mistakes, and a scheme that satisfies both audiences.
Jun 01, 2026
"Just Add a CDN" and Other Speed Myths
"Just add a CDN." "Faster is always better." "A perfect score means a fast site." Six tidy speed slogans unpacked into the honest, less catchy versions that actually guide good work.
May 31, 2026
How to Find What's Slowing Your Pages Down
A slow page is a symptom, not a diagnosis. The five recurring causes of slowness — slow server, render-blocking files, heavy images, excessive JavaScript, layout instability — and the fingerprint each leaves.
May 31, 2026
Site Speed Is a Ranking Factor — But Not the Way You Think
Speed is a ranking factor, but not the linear dial everyone imagines. It is a cliff and a plateau: catastrophic slowness hurts, and once you are fast enough, more speed buys almost nothing.
May 31, 2026
Core Web Vitals in Plain English
LCP, INP, and CLS sound like rejected droid names, but they only measure three human frustrations: a slow curtain, an unresponsive page, and sliding furniture. The jargon-free explanation.
May 31, 2026
I Audited 30 SaaS Sites — Half Had This Indexing Bug
A recurring pattern across dozens of SaaS site audits: a quiet structural defect leaving real content outside Google's index. The recurring culprits, why nobody noticed, and how to check your own site.
May 30, 2026
The robots.txt Mistakes That Quietly Kill Traffic
A small text file with the power to remove your whole site from Google. The six robots.txt mistakes that silently throttle traffic — and why robots.txt controls crawling, never indexing.
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