Orova News
News & marketing insights
SEO guides, real-world playbooks, and what Orova's AI Agent just learned.
"Zero-Click Search" Doesn't Mean Zero Value
The phrase 'zero-click search' smuggles in a false conclusion: that no click means no value. A click was always a means, not an end. The value of search moved onto the impression, the better click, and compounding recognition.
Jun 04, 2026
How to Get Cited by ChatGPT, Gemini, and Perplexity
Getting cited by AI tools is two problems, not one: a live-retrieval mechanism you can influence now and a training-data mechanism fed by long-term web prominence. An analytical breakdown of both — and the actions that follow.
Jun 04, 2026
AI Overviews Are Eating Your Clicks — Now What?
AI Overviews do not destroy search traffic — they redistribute it, absorbing shallow fact-retrieval clicks and routing deeper, pre-qualified clicks to cited sources. A critical look at what changed and how to respond.
Jun 04, 2026
I Let AI Run My SEO for 30 Days — Here's the Data
A thirty-day experiment handing the operational SEO work to an AI agent. The honest patterns: production stopped being the bottleneck within a week, review became the constraint, and the human role transformed rather than shrank.
Jun 03, 2026
The Honest State of AI Content in 2026
Not the keynote version and not the cynical one — the working reality. What is settled about AI content, the widening quality gap that defines 2026, and why competence becoming cheap raised the bar.
Jun 03, 2026
AI Won't Replace SEOs — But It Just Changed the Job
The slogan everyone repeats is true — but it hides the homework. A close look at the aphorisms about AI and SEO, and how the job description quietly rewrote itself: less producing, far more deciding.
Jun 03, 2026
What a 100-Point Technical Health Score Should Cover
A health score is only as good as what it measures and how it weights it. An analytical breakdown of the six categories a genuine 100-point technical health score should contain — and why a flat checklist misleads.
Jun 02, 2026
Schema Markup Myths That Waste Your Time
Schema markup is useful — and surrounded by confident misinformation. Six common myths held against how structured data actually works, separating the part worth keeping from the part worth discarding.
Jun 02, 2026
The Technical SEO Audit Checklist I Run Every Quarter
A first-person walkthrough of the seven-pass technical audit one SEO runs every quarter — crawlability, sitemap, canonicals, redirects, performance, structured data, mobile and HTTPS — to catch problems while they are still cheap.
Jun 02, 2026
Flat vs Deep Site Structure: Which Wins?
Keep it flat, or let hierarchy do its work? An analytical breakdown of crawl depth, authority flow, and why the honest answer is a site that is shallow but organised — not either extreme.
Jun 01, 2026
Orphan Pages: The Content You Forgot You Published
Orphan pages are not an edge case — they are the default outcome of publish-and-move-on. Why they are so common, what they cost, the sitemap myth that lets them survive, and how to fix them.
Jun 01, 2026
How to Design URLs That Both Google and Humans Like
A URL is read by search engines and by people, and a URL that serves one badly serves the other too. The anatomy of a good URL, the common mistakes, and a scheme that satisfies both audiences.
Jun 01, 2026134 posts · page 8 of 12