Orova News
News & marketing insights
SEO guides, real-world playbooks, and what Orova's AI Agent just learned.
"Just Add a CDN" and Other Speed Myths
"Just add a CDN." "Faster is always better." "A perfect score means a fast site." Six tidy speed slogans unpacked into the honest, less catchy versions that actually guide good work.
May 31, 2026
How to Find What's Slowing Your Pages Down
A slow page is a symptom, not a diagnosis. The five recurring causes of slowness — slow server, render-blocking files, heavy images, excessive JavaScript, layout instability — and the fingerprint each leaves.
May 31, 2026
Site Speed Is a Ranking Factor — But Not the Way You Think
Speed is a ranking factor, but not the linear dial everyone imagines. It is a cliff and a plateau: catastrophic slowness hurts, and once you are fast enough, more speed buys almost nothing.
May 31, 2026
Core Web Vitals in Plain English
LCP, INP, and CLS sound like rejected droid names, but they only measure three human frustrations: a slow curtain, an unresponsive page, and sliding furniture. The jargon-free explanation.
May 31, 2026
I Audited 30 SaaS Sites — Half Had This Indexing Bug
A recurring pattern across dozens of SaaS site audits: a quiet structural defect leaving real content outside Google's index. The recurring culprits, why nobody noticed, and how to check your own site.
May 30, 2026
The robots.txt Mistakes That Quietly Kill Traffic
A small text file with the power to remove your whole site from Google. The six robots.txt mistakes that silently throttle traffic — and why robots.txt controls crawling, never indexing.
May 30, 2026
Why Google Isn't Indexing Your Pages (And How to Fix It)
Every indexing problem is a failure at one of three gates: discovery, crawling, or indexing. An analytical breakdown that turns a vague complaint into a precise diagnosis with a matching fix.
May 30, 2026
"Evergreen Content" Still Needs Watering
The word evergreen quietly promises content that maintains itself. It does not. Durable demand is evergreen; the article is not. Why set-it-and-forget-it lets good pages brown, and the four kinds of watering they need.
May 29, 2026
How We Doubled Traffic Without Publishing a Single New Post
One quarter, zero new articles, all capacity redirected to the archive — and traffic roughly doubled. The audit that broke the conveyor-belt model, the three work streams, and what two years of publishing got wrong.
May 29, 2026
Content Pruning: Why Deleting Posts Can Lift Your Traffic
More pages stopped being an advantage. For many established sites, the fastest traffic gain is not another post but the deliberate removal of dead weight — and why a smaller archive can outrank a bigger one.
May 29, 2026
I Reviewed 100 Briefs — The Best Ones Did These 5 Things
After reviewing roughly a hundred content briefs alongside the articles they produced, five habits kept recurring in the strongest ones: stated intent, a specific angle, a real structure, a linking plan, and a definition of done.
May 28, 2026
Tone of Voice: Why Your SaaS Blog Sounds Like Everyone Else
Cover the logos on ten SaaS blogs and you cannot tell them apart. A critique of the generic SaaS voice — how it accreted, what it quietly costs, and how to build a tone a competitor cannot copy.
May 28, 2026134 posts · page 9 of 12