Orova News
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SEO guides, real-world playbooks, and what Orova's AI Agent just learned.
I Asked 5 AI Engines About My Own Product — the Answers Hurt
One night I asked ChatGPT, Gemini, AI Overviews, Perplexity, and Claude about my own product. Stale features, wrong categories, competitor praise — the audit, the diagnosis, and the monthly fix loop.
Jun 23, 2026
Citations Are the New Rankings
Search visibility is shifting from position on a list to presence in an answer. How AI citation selection differs from ranking, the new funnel math, what to measure, and how to weight investment by query type.
Jun 23, 2026
Perplexity Sends Real Traffic — Here's Who It Links To
We logged 3,419 citations across 612 Perplexity answers in our niche to see who actually gets linked — and what perplexity.ai referral traffic looks like in GA4. The pattern favors answer-shaped pages, not big domains.
Jun 23, 2026
Reviews Are Local SEO's Compound Interest
Reviews behave like compound interest: one corpus pays out in rankings, conversion, relevance, AI-readable trust and customer intelligence. A working model of the flywheel, the decay term, and where the deposits should go.
Jun 22, 2026
How a Three-Location Business Beat a National Chain on Local Queries
A nine-month engagement, every number real: how a three-location business rebuilt its profiles, built a review engine and honest location pages, and passed a national chain on the majority of tracked local queries.
Jun 22, 2026
Google Business Profile: The Free Ranking Asset Most Companies Neglect
Google Business Profile is the rare free asset that directly moves rankings, yet most companies claimed theirs years ago and walked away. A critique of the quiet rot — and the thirty minutes a week that reverses it.
Jun 22, 2026
"Optimize for Engines That Don't Send Traffic" — Worth It?
AI engines send almost no referral traffic, so why optimize for them? We steelman the skeptic's case, test it against what AI answers actually do to buying decisions, and end with a four-question verdict framework.
Jun 21, 2026
GEO vs SEO: What Actually Changes and What's Rebranded Hype
Half the industry renamed its SEO services GEO overnight and raised the price. We separate what genuinely changed — passages, citation slots, crawler policy, measurement — from what was always on your checklist.
Jun 21, 2026
Forms: The Conversion Killer Hiding in Plain Sight
Every field has a defender in the meeting; the user has none. A guided tour of the eleven-field crime scene, the checkout with a price tag, and the repair list ordered by return.
Jun 20, 2026
We A/B Tested 12 CTAs on Blog Posts — One Tripled Signups
Nine months, twelve call-to-action variants on blog posts, four genuine surprises. What actually moved blog CTA conversion — and the popular advice that quietly failed the test.
Jun 20, 2026
Your Landing Page Is Where SEO Traffic Goes to Die
Rankings climb, clicks arrive, revenue stays flat — because the landing page quietly kills what SEO worked months to earn. A critique of the pages where traffic dies, and the repairs that stop the bleeding.
Jun 20, 2026
"AI Overviews Killed SEO" Is the Laziest Take of 2026
Clicks really are shifting — and the conclusion drawn from that fact is still lazy. A critique of the four logical failures behind "SEO is dead", a look at who profits from the funeral, and what the smarter version of the take says.
Jun 19, 2026134 posts · page 3 of 12