Orova News
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SEO guides, real-world playbooks, and what Orova's AI Agent just learned.
"You Can't Measure AI Visibility" — Yes You Can, Here's How
The claim that AI visibility can't be measured is half true: there is no single number. But five layers — GA4 referrals, crawler logs, citation sampling, brand search, and conversions — give you a scorecard honest enough to act on.
Jun 27, 2026
The Dashboard I Built to Track ChatGPT, Perplexity and Gemini Referrals
A row in a GA4 referral report — chatgpt.com, forty-one sessions — turned into a six-widget Looker Studio dashboard. How I built it, what I cut, what it cannot see, and the fifteen-minute Monday ritual that makes it pay off.
Jun 27, 2026
Your GSC Impressions Are Up and Clicks Are Flat — Read This
Impressions climbing while clicks stay flat is the defining GSC puzzle of 2026 — but it is four different mechanisms wearing one chart. This layered diagnosis separates position dilution, query mix, CTR decay, and AI absorption.
Jun 27, 2026
How We Built Topical Authority From Zero in One Quarter
Thirteen weeks, one pillar, 24 spokes, one named author — a first-person account of building topical authority from nothing, with the numbers, the timeline, and the two things we would do differently.
Jun 26, 2026
The Author Page Is the Most Underrated Page on Your Site
Bylines that lead to empty archives, authors named "Admin", generated headshots — a critique of the web's most neglected page, and the seven elements that turn it into your cheapest credibility asset.
Jun 26, 2026
Entity SEO: Teaching Machines Who You Are
Keywords describe demand; entities describe identity. An analysis of how knowledge graphs and language models resolve who you are — and the four-layer stack that makes your brand machine-recognisable.
Jun 26, 2026
We Opened Our Site to Every AI Bot for 90 Days
We allowed every AI crawler for a quarter and logged everything: crawl volume by bot, bandwidth cost under $15, citations up from 6 to 15 benchmark questions, and AI referrals converting at 2.3 times Google organic.
Jun 25, 2026
Blocking AI Crawlers Is a Business Decision, Not a Reflex
Copy-pasted robots.txt block lists made sense for paywalled publishers and almost nobody else. A critique of reflexive AI crawler blocking — and the short decision sequence that replaces the mood with a policy.
Jun 25, 2026
llms.txt: What It Is, What It Isn't, and Should You Bother
llms.txt is a community-proposed markdown digest of your site for AI readers — and no major engine has committed to using it. An honest analysis of what it does, what it doesn't, and where it belongs in your priorities.
Jun 25, 2026
Thumbnails Are Title Tags With Better Lighting
SEOs agonise over 60 characters of title tag, then slap a default frame on their videos. Why a thumbnail is YouTube's title tag, how the clickbait tax works, and how to test variants properly instead of guessing.
Jun 24, 2026
We Added Video to 15 Blog Posts — Dwell Time Doubled
We embedded relevant video on 15 blog posts, kept a matched control group, and measured 60 days in GA4. Engagement time roughly doubled — here is the method, the placement findings, the schema caveats, and what video did not do for rankings.
Jun 24, 2026
The Transcript Goldmine: One Video, Five Content Assets
A finished video already contains your hardest content work — the transcript is the cheapest raw material you own. An analysis of turning one recording into five assets: blog article, social clips, newsletter, FAQ schema and knowledge base.
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