/ Orova SEO guide
Using Orova SEO
step by step.
A walkthrough of one whole website — from creating the project to articles that write, publish and refresh themselves.
Orova SEO lives inside a workspace — the shared space where you and your colleagues work. The left sidebar has seven entries: Projects, Write, Optimize, Reports, Analysis, Competitors and Site Health. This guide follows the order you will actually work in: create a project, connect the website and Google, add keywords, then let Orova write.
One principle runs through all of it: Orova writes and publishes straight to your website. So take care over the connections at the start — everything the AI produces can be edited afterwards.
01 · Projects
One project per website
A project is a single website that Orova looks after for you. Keywords, articles, reports and analysis all belong to a project, so this is where to start. Press Create project and fill in the project name and the website address.
What you can do here
- 1
Open the project detail page. Click a project card to open its detail page. Here you rename it, change the project logo with a square 256×256 image up to 4MB, copy the project ID — and every connection lives on this page too.
- 2
Pick the writing language. Writing language sets the default for every article in the project. Each keyword can still carry its own language; leave it blank and this default applies.
- 3
Choose the AI quality level. Two levels: Standard balances quality against cost and suits most articles; Expert is for the important pillar pieces and spends more quota.
- 4
Set the voice for your brand. The AI Voice section offers ready-made voices, and Create your own voice lets you define one: a name, a short role, and style instructions — the more specific, the closer the result.
- 5
Deleting a project deletes everything. Deleting a project also deletes its articles, its connections and its data, and none of it can be brought back.
02 · Connections
Connecting your website and Google data
Connections are done once, inside the project detail page. They give Orova two abilities: publishing articles to your website, and reading your Google data to measure results.
What you can do here
- 1
One Google sign-in. Orova only asks for read access and cannot change your data. Google Analytics 4 gives visits, Search Console gives keywords and positions, and Google Drive feeds brand documents in so articles stay on-brand. You can revoke access at any time at myaccount.google.com.
- 2
Connect WordPress. Paste your WordPress login address — a custom path works too if the site hides wp-admin. Sign in, then WordPress asks to Authorize Application: Orova and you approve. WordPress 5.6 or newer is required.
- 3
Sites that do not run WordPress. Pick the API connection instead: enter the full API address of your website. The secret token is optional — leave it blank and Orova generates a new key. There is a link through to the guide for building that endpoint.
- 4
WordPress and API exclude each other. A project publishes down one route only. If WordPress is connected and you want to switch to the API, disconnect WordPress first, and the other way round.
- 5
Without Google there are no numbers. Orova still writes without Google connected, but Reports, Analysis and anything to do with positions stay empty. The Write tab shows a note listing which connections are still missing.
03 · Write
Keywords in, published articles out
The Write tab is the writing engine. Each row is a keyword; Orova writes one SEO article for it, with images, and publishes it straight to the project's website.
What you can do here
- 1
Add keywords. Press + Add keyword to type them one by one, or Import from Excel: download the template, fill it in and upload it. If you are short of ideas, Scan your site and Scan competitors will suggest some.
- 2
Five sections per keyword. Keyword and project; Guidance for Orova to write, covering article language, AI writing voice, what searchers want on Google and any outline you add; Length and number of images; Reference documents pulled from Drive; and When to publish.
- 3
Set the publishing schedule. Choose Publish as soon as possible and Orova publishes each article the moment it is written, in order. Or choose Schedule publishing and set the days of the week, the hours publishing is allowed, the gap between two articles, and the time zone to count by.
- 4
Turn on Auto-write articles. With the switch on, Orova works through the queue on schedule, writing and publishing one article after another without you clicking anything. Switch it off and waiting keywords stay put until you turn it back on.
- 5
Edit many rows at once. Turn on selection mode, tick several keywords, then Bulk edit, pause, run again or delete. In a bulk edit only the fields you switch on are changed; everything else stays as it was.
04 · Optimize
Refreshing articles already published
The Optimize tab is a queue for articles already live on the website. Orova rewrites each one for the goal you pick and overwrites the old post — the URL stays the same, so its ranking history is kept.
What you can do here
- 1
Put articles in the queue. Paste article links, several rows at a time, or upload an Excel file. You can also push articles into the Optimize queue straight from the Reports tab and the Analysis tab.
- 2
Seven optimization goals. Auto — AI decides, Refresh with latest info, Merge similar posts, Push to top, Boost title clicks (CTR), Rewrite in depth, and Change target keyword with a box for the new keyword. Pick Auto and Orova records which goal it chose once the run finishes.
- 3
Merge several posts into one. In the Analysis tab, tick the overlapping posts and press Merge into 1 post. The first one you tick is the main post; the rest are only read for material and stay untouched on the website.
- 4
Turn on Auto-optimize. With the switch on, Orova scans the queue every 5 minutes and runs the waiting items itself. You can also press Run all, run a single item, or run a finished one again.
- 5
Filter and tidy the queue. Filter by status — Waiting, Running, Optimized, Failed — filter by goal, and search for an article. Removing an item from the queue does nothing to the post on the website.
05 · Reports
The numbers Google reports
Reports lists the articles on your website with the figures Google reports for each: Clicks, Impressions, CTR and Avg. position. Articles Orova wrote are marked, so you can compare them with the rest.
What you can do here
- 1
Pick a project and a date range. Reports covers one website at a time. Choose the window you care about — there are day presets, 6 months, 1 year, and a custom date range.
- 2
Refresh the metrics when you need to. Press Refresh metrics to call Search Console for the latest figures. Google reports with a delay of a few days, so a freshly published article showing nothing is normal. Projects with no Search Console connection are skipped.
- 3
Push weak articles into Optimize. Spot an article that has slipped or gets few clicks and add it to the Optimize queue right from its row. Anything already in the queue is skipped.
- 4
Download Excel, or delete a post. Press Download Excel to take the report elsewhere. You can also delete a post from here; it goes to your website's trash and can be restored in WordPress.
06 · Analysis
What to do next
Analysis is a deep read of one project. Orova scans every article on the website, pulls positions from Google, scores each page and sorts them into priority levels. It runs in the background for about 2-4 minutes; you can close the tab and the result is saved.
What you can do here
- 1
Press Analyze now. Pick the project and run it. Choose the data window in days, 6 months, 1 year or a custom date range. You can re-run it any time to bring the picture up to date.
- 2
Read the seven tables. Analysis, Article list, Articles to optimize, Topic clusters, New keywords, Performance and Non-core articles. Each one answers a different question about your website.
- 3
Start with P1 - Golden opportunity. Articles are sorted into Top 7 - Maintain, P1 - Golden opportunity, P2 - Potential, P3 - Needs heavy investment, P4 - Monitor, P5 - Reassess, Low traffic and No data yet. P1 means page two with real search demand — a small push lifts it.
- 4
Collect new keywords. The New keywords table draws on Search Console, Google's own search suggestions and Orova's suggestions, each keyword carrying its search intent, its priority and the reason it is worth writing. You set Suggest up to how many keywords per run.
- 5
Turn findings into work. Tick several rows and press Add keywords to send them to the writing queue, or Add to Optimize, or Merge into 1 post. Press Download Excel for the full 7-sheet file.
07 · Competitors
Watching the neighbours
The Competitors tab keeps an eye on rival websites across three tables: List, Posts and Suggestions.
What you can do here
- 1
Add competitors. Press Add competitor and enter the website address — no need to type the https or www part. A name and a note are optional, and make the list easier to read.
- 2
Press Scan competitors. Orova visits each website and lists their most recent posts. It runs in the background for roughly 1-3 minutes and you can close the tab. Pick a day preset or a custom date range.
- 3
Let Orova evaluate. Press Orova evaluation and the AI reads the posts just scanned, then suggests topics you should cover. Every suggestion carries a topic cluster, an intent — Informational, Commercial, Transactional or Navigational — a priority of HIGH, MEDIUM or LOW, and a reason.
- 4
Send suggestions to the writing queue. Tick the suggestions worth doing and press Add to queue; they go straight to the Write tab. Max suggestions caps how many keywords each evaluation returns.
08 · Site Health
The technical side of the website
Site Health handles the things that affect SEO but are not articles: whether the site runs properly, how fast it loads, whether Google can find the posts, and how it behaves on a phone. The project needs a website address first.
What you can do here
- 1
Press Run health check. It runs in the background for about 1-2 minutes. You get an overall health score out of 100, with a breakdown by group so you can see what is pulling the score down.
- 2
Five result tables. Overview, Homepage details, Google discovery, Sample posts and Loading speed. Google discovery looks at the crawl instructions and the sitemap — the two things that tell Google which posts exist.
- 3
Read the Loading speed table. Scores come from Google, measured separately for Mobile and Desktop: Speed, Accessibility, Best practices, SEO compliance. Alongside them sit Main content shows, First text shows, Stable layout and Response to taps, plus a list of improvement suggestions.
- 4
Check the sample posts. Orova opens a few of the most recent posts at random and checks each one: load time, title, meta description, main heading, and whether images carry alt text.
- 5
Fix, then run it again. Each finding states what needs fixing. Run the check again afterwards so the score reflects the current state.
09 · Languages & quota
Languages, quota and support
No feature is locked behind a plan. Every account can use everything; the only difference is how much quota gets spent.
What you can do here
- 1
Nine interface languages. Vietnamese, English, Japanese, Chinese, French, Spanish, Thai, Lao and Khmer. The interface language and the article language are separate things — articles follow the project setting or the setting on each keyword.
- 2
Manual work is free. Creating projects, connecting the website and Google, adding keywords, setting the schedule, filtering tables, reading reports and downloading Excel cost no quota.
- 3
Quota is spent where the AI works. Writing articles and generating their images, optimizing old posts, running the analysis, evaluating competitors and running the health check are the places quota goes. Expert spends more than Standard.
- 4
Orova tells you when quota runs out. When the balance hits zero a banner appears and the AI actions pause, while the articles you already have and the past figures stay put. The quota wallet is shared with the other modules in the same workspace.
- 5
When you need a person. Open the Support section inside your workspace to raise a request with the Orova team. Payment and plan changes are for the workspace owner and for any member granted the billing permission.
/ Need a hand?
Can't find what you're looking for? Open the Support section inside your workspace, or send us a message.
