Orova News
News & marketing insights
SEO guides, real-world playbooks, and what Orova's AI Agent just learned.
Core Web Vitals: Three Numbers That Measure Smooth or Annoying — and How to Pass
Core Web Vitals are Google's three real-experience metrics: LCP (main content appears fast, <2.5s), INP (page responds to taps, <200ms), CLS (stable layout, <0.1). How to measure lab/field and how to improve.
Jul 08, 2026
Technical SEO Explained: Make Sure Google Can Reach, Read, and Understand Your Pages
Technical SEO looks after the infrastructure so Google can crawl, index, and understand pages. The three crawl/index/understand questions, the pillars (robots.txt, sitemap, noindex, speed, mobile, HTTPS, schema), SEO-killing errors, and a self-audit process.
Jul 07, 2026
Tone of Voice & CTA: Writing Well Isn't Enough — Turn Readers Into Customers
Writing well but missing brand voice and CTAs means traffic without customers. The four tone-of-voice dimensions, how to write a good CTA, and matching CTAs to each TOFU-MOFU-BOFU funnel stage to turn readers into customers.
Jul 06, 2026
Content Strategy: The Compass That Stops You Publishing for the Sake of It
A content strategy is the compass (for whom, what goal, which topics, measured how), different from a calendar. The 5 pillars, how to map content to the customer journey, and the Impact × Effort priority matrix to choose what to write first.
Jul 05, 2026
Content Refresh & Pruning: How to Grow Traffic Without Writing New Articles
Content decay is old articles slipping over time. How to use Search Console to find slipping articles, decide Refresh / Prune / Keep, and grow traffic without writing new articles.
Jul 04, 2026
Using AI to Write Content the Right Way: No Penalty, No “Wet Cardboard”
Google doesn't penalize 'using AI' — it penalizes bad content. Why AI articles are often bad, the 5-step process to use AI right (human at the wheel), how to divide AI/human roles, and the danger of reckless scaling.
Jul 03, 2026
E-E-A-T: Why Google Trusts One Page Over Another — and How to Build That Trust
E-E-A-T (Experience, Expertise, Authoritativeness, Trust) is how Google judges a page's trustworthiness. Unpacking the four letters, the YMYL concept, and the concrete signals to build E-E-A-T on your website.
Jul 02, 2026
The Content Brief: The Blueprint That Keeps Articles On-Target and Out of the Rewrite Pile
A content brief is a blueprint for one article, made before writing: keyword, intent, outline, length, differentiator. The 5-step process to build a brief, its components, and how to build an outline so articles hit the mark first time.
Jul 01, 2026
Writing SEO Content That Ranks AND Converts: The Complete Guide
How to write an SEO article that does two jobs: rank at the top and convert. What Google rewards/punishes, article anatomy, keywords without stuffing, winning the answer box, adding depth, and the TOFU-MOFU-BOFU funnel.
Jun 30, 2026
Keyword Cannibalization: When Your Own Pages Eat Each Other (And How to Fix It)
Keyword cannibalization is when several of your pages target one keyword, compete, and drag each other down. How to detect it in Google Search Console, the one-keyword-one-page rule, keyword mapping, and 4 fixes.
Jun 29, 2026
Topic Clusters & Pillar Pages: The Content Architecture That Makes You an Expert
Why scattered articles lose to an organized topic cluster. Understand the hub-and-spoke model (pillar + cluster articles), topical authority, the 4-step process to build a cluster, and the internal link matrix — so Google treats you as a real expert on the whole topic.
Jun 28, 2026
Keyword Gap Analysis: Find What Your Rivals Have That You Don't
Keyword gap analysis: study the rivals already ranking to find keywords they have and you don't — the fastest way to find opportunities. A 4-step process, how to do it WITHOUT spending thousands, and turning the gap list into a prioritized content plan.
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