Orova News
News & marketing insights
SEO guides, real-world playbooks, and what Orova's AI Agent just learned.
Why Your SaaS Blog Has Traffic but No Signups
Traffic-but-no-signups is the default outcome for SaaS blogs run on generic advice — and it is widely misdiagnosed. The real causes are upstream: wrong-fit keywords, product-silent content, no funnel path.
Jun 15, 2026
How to Rank for a Product Category That Doesn't Exist Yet
A new product category has zero search volume because nobody knows its name. The bridge strategy: rank for the problems people already search, and use that content to build demand for the category.
Jun 15, 2026
The SaaS SEO Funnel: TOFU, MOFU, BOFU Without the Buzzwords
A working guide to the SaaS SEO funnel with the jargon stripped out: three buyer states, the content each one needs, how to keep the stages in proportion, and how to link them into a system.
Jun 15, 2026
SaaS SEO Is Different — Here's Why Generic Advice Fails
Generic SEO advice was written for publishers and e-commerce stores, not for SaaS. Five specific ways the standard playbook misfires for SaaS — and what SaaS SEO should optimise for instead.
Jun 15, 2026
Search Themes in Performance Max: How to Guide the Algorithm Without Keywords
Search themes let you nudge Performance Max toward the queries you care about. Use them as steering, not as old-school keyword lists.
Jun 14, 2026
Google Shopping Feed Health: The Data Quality That Makes or Breaks ROAS
Your Shopping feed is the fuel for Performance Max and Standard Shopping. Disapproved items and weak titles quietly cap your returns.
Jun 14, 2026
Performance Max Asset Groups: How to Structure Them So AI Can Optimize
Asset groups are the new ad groups inside Performance Max. Structure them by theme so the AI can learn faster and report cleaner signals.
Jun 14, 2026
"SEO Is Free Traffic" — The Most Expensive Sentence in Marketing
The sentences an organisation uses about SEO are instructions for how it funds SEO. "Free traffic" instructs you to underfund. Here are the expensive aphorisms — and accurate ones.
Jun 14, 2026
The Real Cost of an In-House SEO Team
The salary is the visible tip. Loaded employment costs, the tool stack, borrowed cross-team time, ramp-up, management overhead, and turnover sit below the waterline — and outweigh it.
Jun 14, 2026
SEO Attribution Is Messy — Here's a Model That Works
Attribution will never be tidy. But a three-layer model — a defensible floor, the true role of SEO, and live leading indicators — is honest, consistent, and good enough to decide on.
Jun 14, 2026
How to Prove SEO ROI When Conversions Take 6 Months
SEO ROI resists proof because of lag, multi-touch journeys, and the counterfactual problem. The fix is not one certain number but an honest evidence chain finance teams can read.
Jun 14, 2026
Your First Week With an AI Ads Agent: A Practical Setup Guide
The first week sets the tone. Connect accounts, start in advisory mode, set guardrails, and let the agent earn trust on small wins before you widen its autonomy.
Jun 13, 2026185 posts · page 5 of 16