Orova News
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SEO guides, real-world playbooks, and what Orova's AI Agent just learned.
How We Built Topical Authority From Zero in One Quarter
Thirteen weeks, one pillar, 24 spokes, one named author — a first-person account of building topical authority from nothing, with the numbers, the timeline, and the two things we would do differently.
Jun 26, 2026
The Author Page Is the Most Underrated Page on Your Site
Bylines that lead to empty archives, authors named "Admin", generated headshots — a critique of the web's most neglected page, and the seven elements that turn it into your cheapest credibility asset.
Jun 26, 2026
Entity SEO: Teaching Machines Who You Are
Keywords describe demand; entities describe identity. An analysis of how knowledge graphs and language models resolve who you are — and the four-layer stack that makes your brand machine-recognisable.
Jun 26, 2026
E-E-A-T in the AI Era: Why "Who Wrote This" Matters More Than Ever
Answer engines select sources instead of ranking them, and the question "who wrote this" is now asked by machines. How E-E-A-T works in AI search, and how to make your credibility machine-readable.
Jun 26, 2026
Question Keywords: Mine “People Also Ask” to Win the Answer Box
Question keywords are a goldmine: clear intent, easy to win Featured Snippets & People Also Ask, ideal for voice search. How to mine 3 free question sources and structure a section (H2 question + 40-60 word answer) so Google quotes you.
Jun 26, 2026
The North-Star Metrics Every Ad Account Should Track
Dashboards drown teams in numbers. A short set of north-star metrics keeps everyone optimizing toward profit, not noise.
Jun 25, 2026
Profitability vs Volume: Choosing the Right Goal for Each Campaign
Maxing ROAS shrinks your reach; maxing volume erodes margin. The right goal depends on cash position and growth stage.
Jun 25, 2026
When to Scale and When to Hold: Making the Decision With Data
Scaling a campaign too early breaks it; too late leaves money on the table. The decision should rest on signals, not gut feel.
Jun 25, 2026
We Opened Our Site to Every AI Bot for 90 Days
We allowed every AI crawler for a quarter and logged everything: crawl volume by bot, bandwidth cost under $15, citations up from 6 to 15 benchmark questions, and AI referrals converting at 2.3 times Google organic.
Jun 25, 2026
Blocking AI Crawlers Is a Business Decision, Not a Reflex
Copy-pasted robots.txt block lists made sense for paywalled publishers and almost nobody else. A critique of reflexive AI crawler blocking — and the short decision sequence that replaces the mood with a policy.
Jun 25, 2026
GPTBot, ClaudeBot, PerplexityBot: Who's Crawling You and Why
A field guide to the AI bots in your server logs: training crawlers, search-index crawlers, and user-triggered fetchers — what each visit means, how to verify identities, and which control lever governs each one.
Jun 25, 2026
llms.txt: What It Is, What It Isn't, and Should You Bother
llms.txt is a community-proposed markdown digest of your site for AI readers — and no major engine has committed to using it. An honest analysis of what it does, what it doesn't, and where it belongs in your priorities.
Jun 25, 2026294 posts · page 7 of 25