Orova News
News & marketing insights
SEO guides, real-world playbooks, and what Orova's AI Agent just learned.
I Asked 5 AI Engines About My Own Product — the Answers Hurt
One night I asked ChatGPT, Gemini, AI Overviews, Perplexity, and Claude about my own product. Stale features, wrong categories, competitor praise — the audit, the diagnosis, and the monthly fix loop.
Jun 23, 2026
Citations Are the New Rankings
Search visibility is shifting from position on a list to presence in an answer. How AI citation selection differs from ranking, the new funnel math, what to measure, and how to weight investment by query type.
Jun 23, 2026
Perplexity Sends Real Traffic — Here's Who It Links To
We logged 3,419 citations across 612 Perplexity answers in our niche to see who actually gets linked — and what perplexity.ai referral traffic looks like in GA4. The pattern favors answer-shaped pages, not big domains.
Jun 23, 2026
How to Become the Source ChatGPT Quotes
ChatGPT's citations aren't random — they run on a crawler, a Bing-backed index, and a model with measurable passage preferences. The working playbook for becoming a source it quotes and linking your brand into its answers.
Jun 23, 2026
Search Intent: Understand What People Really Want (So You Don't Write Useless Articles)
Search intent is the real purpose behind a query. Learn the 4 intent types, how to READ intent right on Google's results page, and pick the right page type so you never write useless articles. With 2025 data and the shift to AI.
Jun 23, 2026
Marketing Mix Modeling vs Attribution: Which to Trust
Attribution tracks individual clicks; MMM models top-down impact without cookies. Modern teams use both, for different questions.
Jun 22, 2026
Blended CAC: The Number That Keeps You Honest
Platform-reported CAC always looks better than reality. Blended CAC divides total spend by total customers and tells the truth.
Jun 22, 2026
LTV-Based Bidding: Optimizing for Customers, Not Clicks
Bidding to first purchase wastes spend on cheap, one-time buyers. LTV bidding pays more for customers who pay you back over months.
Jun 22, 2026
Reviews Are Local SEO's Compound Interest
Reviews behave like compound interest: one corpus pays out in rankings, conversion, relevance, AI-readable trust and customer intelligence. A working model of the flywheel, the decay term, and where the deposits should go.
Jun 22, 2026
How a Three-Location Business Beat a National Chain on Local Queries
A nine-month engagement, every number real: how a three-location business rebuilt its profiles, built a review engine and honest location pages, and passed a national chain on the majority of tracked local queries.
Jun 22, 2026
Google Business Profile: The Free Ranking Asset Most Companies Neglect
Google Business Profile is the rare free asset that directly moves rankings, yet most companies claimed theirs years ago and walked away. A critique of the quiet rot — and the thirty minutes a week that reverses it.
Jun 22, 2026
Local SEO for SaaS and Service Businesses: Yes, You Still Need It
SaaS and service businesses keep skipping local SEO because they think it is for restaurants. If you serve clients in identifiable places, Google's relevance-distance-prominence model still decides who gets found — and most of it is yours to control.
Jun 22, 2026294 posts · page 9 of 25