Use Orova Link & QR
one step at a time.

Open the module

• 1

  Open your workspace. Sign in to Orova and pick the workspace you want to work in. If you have several, make sure you are in the right one — the code you create will live there.

  

• 2

  Open the module menu and pick Orova Link & QR. Click the module name at the top of the page — a list of every Orova module drops down. Pick Orova Link & QR; the module opens on the Create link & QR tab.

  

• 3

  Look at the three tabs across the top. Create link & QR is where you build a new code. List gathers every code created in the workspace. Analytics shows the scans and clicks of each dynamic code.

  

• 4

  Look at the panel on the right. Before you type anything, the right-hand panel shows a sample image with the line Enter content to see a preview. That is a demo code, not yours. As soon as you enter content, the real code is drawn in its place.

  

Find and pick a code type

• 1

  Type in the Search code types… box. The search box sits just above the grid. Type a few letters, for example wifi, and the grid filters on the spot with no page reload.

  

• 2

  Click the tile you want. The grid closes and the Content step opens with exactly the fields that type needs.

  

• 3

  Picked the wrong one? Click Change code type. The button sits next to the name of the current type. Click it to go back to the grid and pick another. Anything you typed for the old type is dropped.

  

Create a Wi-Fi code

• 1

  Pick the Wi-Fi type. On the Create link & QR tab, type wifi in the search box and click the Wi-Fi tile. The Content step opens with four fields.

  

• 2

  Fill in the network name and password. SSID is the network name as it appears on a phone. Wi-Fi password is the real password. Under Security, pick WPA/WPA2 if the network has a password, or No password if it is open. Only tick Hidden network if your network does not broadcast its name.

  

• 3

  Check the preview on the right. The code appears as soon as you type. If the right-hand panel still shows the sample image with the line Enter content to see a preview, a required field is still empty.

• 4

  Click Create static QR code. The main button sits below the content block with the note Free. Content is fixed once printed — ideal for Wi-Fi, business cards, menus and documents. After the click a saved banner appears and the code image moves into the right-hand panel with a download button. No quota is charged and nothing asks you to confirm.

  

• 5

  Test it with your own phone. Open the camera and point it at the image on screen. The phone should offer to join the Wi-Fi network you just typed. Testing now is far cheaper than testing after printing.

• 1

  Pick one of the four logo styles. Orova logo uses the Orova mark. Image logo lets you upload your own picture. Text logo puts a short word in the middle. No logo keeps the code cleanest and easiest to scan.

  

• 2

  Upload your own logo. Pick Image logo, then choose a file under Your own logo. An image with a transparent background gives the best result. If the logo has an awkward square background, tick Remove the background behind the logo.

  

• 3

  Test the scan again after adding a logo. A logo covers part of the code. The bigger the logo, the more likely it breaks. If a phone scans slowly or not at all, pick a smaller logo or drop it.

• 1

  Change QR colour and Background colour. Pick from the ready-made palette or click Custom colour to enter your own hex value. The default is a black code on a white background — also the easiest pair to scan.

  

• 2

  Use Gradient if you want two colours blending. Pick two colours and the code fades from one into the other. Keep both dark enough against the background — never blend a light colour into a light background.

  

• 3

  Tick Transparent background when the code goes on top of an existing image. The code comes without a white backing square, so it takes on whatever design sits behind it. Remember that the surface behind still has to be lighter than the code colour.

  

• 1

  Change the Cells shape. Cells are the small dots the code is built from. There are plenty of shapes: square, rounded, round, spaced, bars, diamond and a few decorative ones. Spaced or round cells make the code look softer but need to be printed slightly larger.

  

• 2

  Change Outer eye and Inner eye. Two separate pickers for the outer ring and the inner core of the three corner eyes. Push both in the same direction and the code looks tidy; leave them too far apart and it looks messy.

  

• 1

  Pick a Frame shape. A frame is the border around the code plus a strip of text inviting people to scan. There are many styles such as label below, ribbon, speech bubble or corner brackets. Label below is the safest choice for a flyer.

  

• 2

  Edit the Frame text. The default is SCAN ME. Replace it with any shorter or longer sentence you like, for example an invitation to view the menu. The shorter the text, the easier it reads from a distance.

  

• 3

  Change the frame and text colours. Three separate fields: Frame colour, Frame background, Text colour. There is also an Icon in the text field to place a small symbol before the words.

  

Pick a size and download

• 1

  Pick a Size. Click one of the ready-made sizes, measured in pixels. Need something else? Click Other… and type the number yourself. The size only affects the file you download.

  

• 2

  Pick a Format. The list has three groups. Images holds PNG, JPEG, WEBP, TIFF and GIF. Vector holds SVG and EPS. The 3D group holds STL, OBJ and 3MF for printing models.

  

• 3

  Click Download. The file comes down in exactly the format and size currently selected. Change the size or format and click again for a different file — you do not have to create a new code.

  

Embed the code on a website

• 1

  Click Embed the QR code. A small box opens with a ready-to-use snippet of HTML inside.

  

• 2

  Click the copy button and paste it into your page. Paste the snippet wherever you want the code to appear in your website. The page will render the code image right there.

  

• 3

  Understand the difference between the two kinds when embedding. A dynamic code is embedded as an image address, so if you restyle it later the website follows. A static code is embedded as an image baked straight into the snippet, so restyling means pasting a fresh snippet.

Fill in the UTM tags

• 1

  Open the UTM parameters block. The block sits under the URL field in the Content step. Click the heading to open the five fields.

  

• 2

  Fill in at least the first three. Fill in Source, Medium and Campaign. Use lower case, no accents, words joined by underscores. Leave the other two blank if you do not need them yet.

  

• 3

  Check the Your tagged link line. This line shows the final URL after the labels are attached. Read it through: is it the right destination page, and are there any stray question marks?

  

• 4

  Save the code as usual. UTM tags travel with the destination URL, so they are inside the code the moment you save. With a dynamic code you can still edit the UTM tags later on the edit destination screen.

  

Create a Link + QR pair

• 1

  Make sure the content is a link. In the Create link & QR tab, pick the Link type in the Quick links group. Fill the URL field with the full address, starting with https://. Without that prefix the app returns an error at the save step.

  

• 2

  Fill in UTM parameters if you need campaign tracking. Open the UTM parameters block, then fill Source (utm_source), Medium (utm_medium) and Campaign (utm_campaign). The Your tagged link line below changes with every character you type. These three fields come back in the Analytics tab as three separate tables.

• 3

  Press Create dynamic QR & short link. The button sits at the bottom of the left column, right next to the static code button. Nothing is charged yet: the app opens a confirmation dialog. The hint under the button spells out what a dynamic code gives you.

  

• 4

  Read the Confirm dynamic QR dialog. The dialog tells you how much quota is charged now, how much quota per month keeps it alive, and your current wallet balance. The numbers appear before you press. Press Confirm and create to create it, or click outside to cancel.

  

• 5

  Copy the link you just created. The page reloads after a second or two. The Your short link block appears in the right column with a Copy button. Press it and the button changes to Copied. This is the address you take away and paste.

  

• 6

  Download the image or embed it on your website. The Download button takes the image at the size and format you have selected. The Embed the QR code button gives you an HTML snippet to paste into a web page. With a dynamic code the image follows the code, so changing the destination never means changing the image.

  

What you usually do in this tab

• 1

  Find one code in a long list. Type into Search by name, code or destination… above the table. The table filters immediately; there is no search button to press. Clear the field and the whole table comes back.

  

• 2

  Inspect a code before you send it to print. Click the thumbnail in the QR code column to enlarge it. Check whether the logo covers any cells and whether the colours contrast enough. Click the backdrop or press Esc to close.

  

• 3

  Use the action buttons on each row. Every row has its own cluster: Edit destination, Copy link, Download QR, Pause or Activate, and Delete. Static rows have no Edit destination button, because the content is baked into the image.

  

• 4

  Act on many codes at once. Tick the box at the start of every row you want, or tick the box in the header to Select all. A floating bar appears with the number of items selected, plus Pause, Activate, Delete and a Clear button.

  

• 5

  Confirm before applying in bulk. The app asks once more before it pauses or deletes several codes. Read the number of items in the question carefully. Press Delete on the wrong group and there is no way back.

Four steps to change a destination

• 1

  Open the List tab. Press List on the module tab bar. Find the row of the code you need with Search by name, code or destination… if the table is long.

  

• 2

  Press Edit destination on that row. The button sits in the action cluster at the end of the row. Press it and the app opens a separate form. Static rows have no such button, because the content is baked into the image.

  

• 3

  Paste the new link and adjust the UTM. Fill the destination field with the full address, starting with https://. Update the five UTM fields for the new campaign if you use them. Leave blank any field you do not need.

  

• 4

  Press Save changes. The change takes effect immediately and costs no extra quota. Open the short link on your phone to check. Scan the printed QR image as well, to be sure it leads to the right new place.

  

Read the analytics page from top to bottom

• 1

  Pick the code you want to see. The code picker in the top bar has a search field; a name or a code both work. It only lists dynamic codes, because static ones cannot be measured. Pressing Analytics on a row in List brings you straight here too.

  

• 2

  Pick a date range. Today, Yesterday, Last 7 days, Last 30 days and Last 90 days are ready to use. Pick Custom and fill in From and To. Every number, chart and table below follows this range.

  

• 3

  Read the four numbers at the top. Total scans is every scan. Unique scans counts people. Today and 7 days are two quick slices. A high total with a low unique count means few people scanning many times.

  

• 4

  Look at the two charts. By day shows the ups and downs across the selected range. Hour of day shows the hours when people scan most. The charts take a second or two to draw, so wait a moment.

  

• 5

  Read the nine ranking tables. In order: Device, Operating system, Browser, Country, Region/City, Referrer, then three UTM tables. Each table takes its top eight rows. The three UTM tables only have numbers once you have filled in the UTM.

  

• 6

  Scan the Recent scans table. The table lists scans one by one with Time, IP, Device, Location and Referrer. Any row created by a machine is marked Bots filtered out. This is the quickest way to check whether a code is working.

  

• 7

  Compare codes in the table at the bottom of the page. Scroll to the end of the page for a table covering every code in the workspace, with Type, Clicks / scans, 7 days, 30 days and the most recent scan. Use it to see which codes are worth keeping and which to drop.

  

• 8

  Export CSV when you need a report. The Export CSV button downloads exactly the code and the date range you have filtered. Open it in Excel or Google Sheets to build your own charts.

  

Three actions and what each one costs

• 1

  Pause a code. Go to the List tab and press Pause on the row of that code. The Status column switches from Active to Paused straight away. Monthly quota is still charged, because the code is still being held for you.

  

• 2

  See what the person scanning gets. Open the short link on your phone. You see a text page reading This link is paused right now. The page leads nowhere. It is the polite way to end a campaign that has run its course.

  

• 3

  Bring it back when you need it. Press Activate on the same row. The code runs again at once and printed images need no replacing. Let a code lapse before you reactivate it and quota for a new period is charged the moment you switch it back on.

  

• 4

  Delete when you are sure you are done. Press Delete on the row, or tick several rows and use the Delete button on the floating bar. The app asks once. Confirm and the code is gone from the list.