Use Orova Ads
one step at a time.

Sign in and open the Hub. After signing in you are on the Hub. If you belong to several workspaces, pick the right one at the top of the page first.

Click the Orova Ads tile. The page switches to the module's Projects section. The module tabs sit in a bar across the top of the page, right under the header.

Open the Projects section. Click Projects in the tab bar at the top. If the workspace has no project yet, you see the line No projects yet with a + Create first project button.

Click Create new project. Click + Create first project, or the Create new project card if you already have projects. There is no form. The project is created right away and the page opens the project detail screen — where you connect ad accounts in the next step.

Rename the project on its page. The new project starts with a default name. Click the name at the top of the project page to change it. Pick a name you will recognize later, for example the shop name plus the sales channel.

Go back to the list to check. Click Projects in the tab bar at the top. The project you just created is in the list, with the Linked accounts column at 0.

Open the Connect an ad platform block. At the top of the project detail screen there is a Connect an ad platform block with three cards: Google Ads, Meta Ads and TikTok Ads.

Click Connect on the card you need. Click Connect. The browser leaves Orova and goes to that platform's own sign-in page. The address in the browser bar must be the platform's domain.

Sign in and allow access. Sign in with an account that has admin access to the ad account. The permission screen lists everything Orova is asking for. Leave all of it checked and click allow — unchecking a permission can break syncing or adjustments.

Pick the accounts you want to connect. Once you allow access, you land back in Orova on the account selection screen. Tick each account, or click Select all. Click Deselect all if you want to start over.

Click Connect selected accounts. Click Connect selected accounts. The page returns to the project detail and the account table shows the rows you just connected. Clicking Cancel on this screen connects nothing.

Check the connected account table. The table has the Platform, Account name and Connected on columns. The correct status is Connected.

Open the Campaigns section. Click Campaigns in the tab bar at the top. If no account is connected, the page shows No ad account connected yet with a Go to Projects to connect button — go back to step 2 first.

Click Refresh. Click the Refresh button in the toolbar. Orova calls the platform and pulls data into the store. Wait until campaign rows appear in the table.

Open the Sync management page. Click Manage sync in the same toolbar. This is where you set the rules for every future data pull.

Click the Sync button. In the Manual sync block, click Sync. A progress popup appears almost immediately.

Feel free to leave the page. The popup says it clearly: This may take a few minutes — feel free to keep working, the page updates itself when done.. The sync runs in the background, and closing the popup does not stop the data pull.

Check the result. When it finishes, the popup changes to Sync complete. If it shows Sync didn't finish, please try again., click Sync again in a few minutes.

Click the Columns button. Click Columns in the toolbar. The Extra columns for report: popup opens with a list of columns and checkboxes.

Tick columns for the objective you are running. For sales, tick ROAS, Purchases and Conv. value. For lead generation, tick Leads. For messaging, tick Conversations. For video, tick Video views (ThruPlay).

Save and look at the table again. Save the popup and the table redraws immediately with the new columns. Your choice is remembered for next time.

Click the campaign name. Click Campaign name to open the detail page. The page has a Metric breakdowns · Last 30 days block with the Results, Spend, CTR and Cost/result columns.

Switch to a lower level. Use the level menu at the head of the table to switch between Campaigns, Ad sets and Ads. The table then shows the children of the rows you selected.

Open the Campaigns table again. Click Campaigns in the tab bar at the top. Set Time range to Last 30 days so you can see a trend — do not pick Today.

Pick campaigns worth switching on. Look at the Spend and Results columns. Turn AI on for campaigns that spend steadily and that you genuinely care about. Paused campaigns can wait.

Flip the AI switch on the row. Click the switch in the AI column of that row. The page saves by itself, no other button needed. Flipping this switch uses no quota.

Turn several campaigns on at once. Click Select multiple in the toolbar. Every row gains a checkbox. Tick the rows you want, then click Turn AI on. The bar above shows how many rows are selected.

Assign a rule set to the selected rows. Keep the rows ticked, open Assign rule set… and pick a rule set. If you have no rule set yet, do step 8 first, then come back here.

Check the Rule set column. Reload the page. The Rule set column should show a rule set name instead of Not assigned. That tells you the campaign is ready for the AI to read.

Open the Rule Set page. Click Rule Set in the tab bar at the top. You see the list of rule sets you already have. Type in Filter by name… to find one fast.

Look at the Template store first. Click Template store to see ready-made rule sets. Take one and edit it if it fits. Click Guide to read how rules work.

Click Create new rule. Click Create new rule. The rule editor opens.

Name the rule set. The name box sits at the top of the editor. Pick a name you will recognize in the Rule set column of the Campaigns table.

Pick the Goal. Open the Goal menu and pick what matters most, for example Maximize conversions & leads. Other choices cover CPA/CPL, ROAS, traffic, brand awareness and budget.

Add optimization groups. Click Add optimization group and pick the kind of campaign: General (applies to all), Google · Search, Performance Max and more. In each group, click Add rule, then pick the Data variables and Action codes it uses.

Click Save rule. Click Save rule. Click Cancel to leave without saving. If you leave with unsaved changes, the page asks before it discards them.

Choose a run mode. Back on the list page, click Run mode. The popup has four options: off and run manually only, run when campaigns sync, run every N minutes, or run on a weekly schedule. For the weekly schedule, tick the days and set the time.

Pick the project to analyze. Choose a project in Project. Each project is analyzed on its own run. To narrow further, pick one account instead of All accounts.

Click Analyze with AI and pick a rule set. Click Analyze with AI, then pick the rule set that will read the numbers. Use the one you assigned to your campaigns in step 5.

Click Analyze. Click Analyze. The screen shows how much quota the run costs before it starts.

Let it run in the background. The page shows a line saying the assistant is analyzing your project data. You can leave the page — the analysis keeps running. It usually takes from a few dozen seconds to a few minutes depending on how many campaigns there are.

Read the recommendation list. When it finishes, the new recommendations show in the list. Type in Search history… to find an older one.

Read each recommendation. Each item shows the action, the data code, the location, the rule set, the Advisory label, the change and the reason. Read the change and the reason, then decide whether to act on the platform.

Open Conversion API. Click Conversion API in the tab bar at the top. The page opens with a project picker at the top and three platform blocks below it.

Pick the right project. Every project has its own webhook address. Pick the wrong one and your orders land in the wrong place. If the workspace has no project yet, the page says so and you need to create one first.

Copy the webhook address. The Data receiving address block shows a long URL. Click to copy it and pass it to whoever builds your website. That is where your system sends order data.

Generate a secret key. Click the generate button in the Secret key field. The key is shown once, so copy it and store it safely. Your developer sends this key with every call, in the X-Orova-Secret header.

Set up the Meta block. Pick the target Pixel and set the conversion source to Website or Offline. Switch on Enable sending conversions. To sync customer lists as well, also switch on Enable audience sync.

Set up the Google block. Pick the target Conversion Action in the offline conversions block. The Audiences (Customer Match) block is for pushing customer lists to Google.

Review the TikTok block. The TikTok block covers conversions through the Events API and Custom Audiences. This part is waiting on TikTok permission approval, and the screen states the status.

Send a test. Click Send test to fire a dummy event. Enter a test email if you like. Meta adds a Test event code field so you can cross-check it in Test Events.

Read the recent send log. Scroll to the bottom of the page. The log table has the Time (UTC), Platform, Event, Match key, Status and Details columns. Statuses are Received, Sent, Skipped and Error.